POLC in the School System Essay Example for Free

POLC in the School System Essay Just like any other organization, a school system would not be able to function properly without an efficient administrator and an effective administration process. In the case of school systems, the administrator would be the superintendent of the school. As the administrator, the superintendent serves as both the leader and the manager of the school. In order to be a successful and efficient administrator, the superintendent should focus on four areas– planning, organizing, leading, and controlling. In the case of planning, the administrator should be able to pinpoint appropriate goals for the whole school system. The goal usually carries prospects for progress, equality, and harmony. As part of the planning process, the administrator should also be able to identify the best courses of action in fulfilling the chosen goals. Such goals should be evaluated at a regular basis so as to assess if they are ion line with the demands of time. After planning the goals and the ways towards its achievement, the administrator should be able to put those plans into action. Organizing is as important as the plan itself. As such, the new administrator should be able to formulate task and authority relations. He should be able to establish an organizational set-up that will allow the school system to efficiently and quickly make the vision, a reality, if he/she may deem the present set-up is inappropriate. As the leader of the school, the new administrator should also be able to influence people- from the students to the teachers, and even the other sectors involved in establishing an effective educational system such as the community, the parents, governmental agencies, and many more. He or she should be able to motivate and unite them, and provide them with a common goal for the educational welfare of the students and for the encouragement of harmony and efficiency of learning and teaching processes. He or she should be able to encourage everyone to work towards a common goal, which is usually the mission and vision of the school. Lastly, after ensuring the plans, the set-up and the people are all set for action; the administrator should be able to control the organization. Control should not be equated with stringent and numerous laws and regulations matched with various sanctions. Instead, it should be associated with the establishment of precise evaluation processes that will allow the administrator to measure and monitor the organization’s development at regular basis overtime, in accordance with the established goals. References: Brennen, Annick M. (n.d.) The Administration of Elementary Schools. Retrieved January 29, 2008 from http://www.soencouragement.org/admin-of-elementary-schools.htm The Management Process Today (n.d.) Retrieved January 29, 2008 from http://highered.mcgraw-hill.com/sites/dl/free/0073011223/317076/samplechapter.pdf

Companys Product Line and Product Mix

Companys Product Line and Product Mix ACKNOWLEGEMENT I am thankful to Mr. KRISHNA GOPAL for providing me the task of preparing the Term Paper on COMPANYS PRODUCT LINE AND PRODUCT MIX RELATION. We at Lovely believe in taking challenges and the term paper provided me the opportunity to tackle a practical challenge in the subject of MARKETING MANAGEMENT. This term paper tested my patience at every step of preparation but the courage provided by my teachers helped me to swim against the tide and budge against the wind. I am also thankful to my friends and parents for providing me help at every step of grounding of the Term Paper. INTRODUTION:- PEPSICO Company PepsiCo is a world leader in convenient snacks, foods and beverages. Learn more about our brand, our company, and our people. Our Mission and Vision At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business. Our Brands Pepsi Co is home to hundreds of brands around the globe. Listed here are some of our most recognized. PepsiCo Values and Philosophy Our Values Philosophy are a reflection of the socially and environmentally responsible company we aspire to be. They are the foundation for every business decision we make. The PepsiCo Family Meet the three major divisions of the PepsiCo family: PepsiCo Americas Beverages, PepsiCo Americas Foods, and PepsiCo International. Our History Lifestyle ImagePepsiCo has enjoyed a long, proud history dating all the way back to 1898. Take a trip down memory lane with us and explore some of our more memorable moments. Our People At PepsiCo, our people have driven our success for over 100 years. Meet the talented folks at the helm now and learn how theyre helping steer our company into the next 100. Our Progress PepsiCo is proud to share the progress weve made on of our Performance with Purpose agenda journey over the last year. Take a look at some the most significant successes. PRODUCT LINE:- Group of products manufactured by a firm that are closely related in use and in production and marketing requirements. The depth of the product line refers to the number of different products offered in a product line. For example, General Foods has about a dozen different products in its coffee product line. Each of these items is promoted as distinctive, although they share the same distribution channels and similar manufacturing facilities. McDonalds has developed a food product line that includes several hamburger, fish, and chicken sandwiches. A product line may be targeted to a particular customer group, such as Skill home shop tools, or sold to various customer types through the same outlets Product lining is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related products of various sizes, types, colours, qualities, or prices. Line depth refers to the number of product variants in a line. Line consistency refers to how closely related the products that make up the line are. Line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the line. The number of different product lines sold by a company is referred to as width of product mix. The total number of products sold in all lines is referred to as length of product mix. If a line of products is sold with the same brand name, this is referred to as family branding. When you add a new product to a line, it is referred to as a line extension. When you add a line extension that is of better quality than the other products in the line, this is referred to as trading up or brand leveraging. When you add a line extension that is of lower quality than the other products of the line, this is referred to as trading down. When you trade down, you will likely reduce your brand equity. You are gaining short-term sales at the expense of long term sales. Image anchors are highly promoted products within a line that define the image of the whole line. Image anchors are usually from the higher end of the lines range. When you add a new product within the current range of an incomplete line, this is referred to as line filling. Price lining is the use of a limited number of prices for all your product offerings. This is a tradition started in the old five and dime stores in which everything cost either 5 or 10 cents. Its underlying rationale is that these amounts are seen as suitable price points for a whole range of products by prospective customers. It has the advantage of ease of administering, but the disadvantage of inflexibility, particularly in times of inflation or unstable prices. There are many important decisions about product and service development and marketing. In the process of product development and marketing we should focus on strategic decisions about product attributes, product branding, product packaging, product labeling and product support services. But product strategy also calls for building a product line. Length, width, and depth. Length is the number of product linescollections and services. Width is the number of categories within a product line such as the SF or large print collections or the number of services for adults. Depth is the number of copies for each item or the number of times that a service is available. Thus the product mix can be expanded by adding length or new product lines, width of a new category to an existing product line [graphic novels], or depth [adding more copies to make particular content more accessible PEPSI PRODUCT LINE:- The Pepsi-Cola drink contains basic ingredients found in most other similar drinks including carbonated water, high fructose corn syrup, sugar, colorings, phosphoric acid, caffeine, citric acid and natural flavors. The caffeine free Pepsi-Cola contains the same ingredients but no caffeine. Some of the different and varied brands of Pepsi are as follows: All Sport Aquafina Caffeine-Free Pepsi Crystal Pepsi Diet Pepsi Gatorade Izze Jazz Josta Mirinda Mountain Dew Mountain Dew AMP Mountain Dew LiveWire Mountain Dew MDX Mug Root Beer Pepsi Pepsi Blue Pepsi Cappuccino Pepsi Max Pepsi ONE Pepsi Samba Pepsi Tarik Pepsi Twist Propel Fitness Water Sierra Mist Slice SoBe Storm Teem Tropicana Products Tropicana Twister PRODUCT MIX:- The variety of product lines that a company produces, or that a retailer stocks. Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines. Product mix is sometimes called product assortment. PRODUCTS MIX OF PEPSICO:- PepsiCo makes products like Doritos, Lays, Cheetos, Fritos, Ruffle potato chips, Tostitos, Quaker Chewy granola bars, Sun Chips, Rold Gold pretzels, Stacys pita chips, Smartfood popcorn, Pepsi, Mountain Dew, Gatorade, Tropicana Pure premium, Sierra Mist, Propel, Tropicana juice drinks, Dole, SOBE Life Water, Aquafina, Capn Crunch, Life cereal, Starbucks ready to drink coffee, Lipton read to drink tea, Quaker oatmeal, Aunt Jemina pancake syrup, and Aunt Jemina pancake mix. Product Mix Decisions The term product mix was already defined. In the area of product mix, marketing decisions are width, length, depth and consistency. Width refers to number of product lines (Refer the new product management article). Length refers to the total number of items in a product line (different brands in a line). Depth refers to variants of each product in a line (different pack sizes of a brand). Consistency refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. Kotler says explicitly that product mix planning is largely the responsibility of the companys strategic planners. The top management has to assess with the information supplied by companys marketers, which the product mix. Hence the product mix is a shared decision by various functions of the company and not that of marketing department alone. Elements of a Product Mix If an organization is marketing more than one product it has a product mix. Product itema single product Product lineall items of the same type Product mixtotal group of products that an organization markets Depth measures the # of products that are offered within each product line. Satisfies several consumer segments for the same product, maximizes shelf space, discourages competitors, covers a range of prices and sustains dealer support. High cost in inventory etc. Width measures the # of product lines a company offers. Enables a firm to diversify products, appeals to different consumer needs and encourages one stop shopping. PEPSICO example in class. Why so many different products? Different needs of different target markets for the same product. Channels of distribution economies etc. LITRATURE REVIEW: Past analysis of product mix;- PRODUCT-MIX ANALYSIS Since top management is ultimately responsible for the product mix and the resulting profits or losses, they often analyze the company product mix. The first assessment involves the area of opportunity in a particular industry or market. Opportunity is generally defined in terms of current industry growth or potential attractiveness as an investment. The second criterion is the companys ability to exploit opportunity, which is based on its current or potential position in the industry. The companys position can be measured in terms of market share if it is currently in the market, or in terms of its resources if it is considering entering the market. These two factors-opportunity and the companys ability to exploit it-provide four different options for a company to follow. High opportunity and ability to exploit it result in the firms introducing new products or expanding markets for existing products to ensure future growth. Low opportunity but a strong current market position will generally result in the companys attempting to maintain its position to ensure current profitability. High opportunity but a lack of ability to exploit it results in either (a) attempting to acquire the necessary resources or (b) deciding not to further pursue opportunity in these markets. Low opportunity and a weak market position will result in either (a) avoiding these markets or (b) divesting existing products in them. These options provide a basis for the firm to evaluate new and existing products in an attempt to achieve balance between current and future growth. This analysis may cause the product mix to change, depending on what management decides. The most widely used approach to product portfolio analysis is the model developed by the Boston Consulting Group (BCG). The BCG analysis emphasizes two main criteria in evaluating the firms product mix: the market growth rate and the products relative market share. BCG uses these two criteria because they are closely related to profitability, which is why top management often uses the BCG analysis. Proper analysis and conclusions may lead to significant changes to the companys product mix, product line, and product offerings. The market growth rate represents the products category position in the product life cycle. Products in the introductory and growth phases require more investment because of research and development and initial marketing costs for advertising, selling, and distribution. This category is also regarded as a high-growth area (e.g., the Internet). Relative market share represents the companys competitive strength (or estimated strength for a new entry). Market share is compared to that of the leading competitor. Once the analysis has been done using the market growth rate and relative market share, products are placed into one of four categories. Stars: Products with high growth and market share are know as stars. Because these products have high potential for profitability, they should be given top priority in financing, advertising, product positioning, and distribution. As a result, they need significant amounts of cash to finance rapid growth and frequently show an initial negative cash flow. Cash cows: Products with a high relative market share but in a low growth position are cash cows. These are profitable products that generate more cash than is required to produce and market them. Excess cash should be used to finance high-opportunity areas (stars or problem children). Strategies for cash cows should be designed to sustain current market share rather than to expand it. An expansion strategy would require additional investment, thus decreasing the existing positive cash flow. Problem children: These products have low relative market share but are in a high-growth situation. They are called problem children because their eventual direction is not yet clear. The firm should invest heavily in those that sales forecasts indicate might have a reasonable chance to become stars. Otherwise divestment is the best course, since problem children may become dogs and thereby candidates for deletion. Dogs: Products in the category are clearly candidates for deletion. Such products have low market shares and unlike problem children, have no real prospect for growth. Eliminating a dog is not always necessary, since there are strategies for dogs that could make them profitable in the short term. These strategies involve harvesting these products by eliminating marketing support and selling the product only to intensely loyal consumers who will buy in the absence of advertising. However, over the long term companies will seek to eliminate dogs. As can be seen from the description of the four BCG alternatives, products are evaluated as producers or users of cash. Products with a positive cash flow will finance high-opportunity products that need cash. The emphasis on cash flow stems from managements belief that it is better to finance new entries and to support existing products with internally produced funds than to increase debt or equity in the company. Based on this belief, companies will normally take money from cash cows and divert it to stars and to some problem children. The hope is that the stars will turn into cash cows and the problem children will turn into stars. The dogs will continue to receive lower funding and eventually be dropped. PEPSICO PRODUCT MIX RELATE TO DEVELOPMENT OF PRODUCT LINE: PepsiCo product line directs relate to has product mix. When companys product line is developed then product mix also developed. Because A product mix consists of all the product lines and items that a particular seller offers for sale. Avons product mix consists of four major product lines: cosmetics, jewelry, fashions, and household items. Each product line consists of several sublines. A companys. pepsico a fairly wide product mix consisting of many product lines, product mix has four important dimensions: width, length, depth, and consistency. Product mix width refers to the number of different product lines the company carries including paper, food, household cleaning, medicinal, cosmetics, and personal care products. Product mix length refers to the total number of items the company carries within its product lines. Procter Gamble typically carries many brands within each line. For example, it sells eleven laundry detergents, eight hand soaps, six shampoos, and four dishwashing detergents. Product line depth refers to the number of versions offered of each product in the line. Thus, pepsicos pepsi come into different different color and taste. Finally, the consistency of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. Pepsico product lines are consistent insofar as they are consumer products that go through the same distribution channels. The lines are less consistent insofar as they perform different functions for buyers. PEPSICO product line delopment is closely relates to product mix because when product line is big then company product mix also developed. Product line and product mix have direct relationship. Depth of the product line:- Product line depth refers to the number of versions offered of each product in the line. Thus, pepsicos pepsi come into different different color and taste. Pepsico added depth to its product line more then width of product mix because companys product mix width is narrow and product line depth is good. (LIKE- PEPSI PRODUCT IS MORE THEN OTHER PRODUCT) Product mix WIDTH:- product mix has four important dimensions: width, length, depth, and consistency. Product mix width refers to the number of different product lines the company carries including paper, food, household cleaning, medicinal, cosmetics, and personal care products. Product mix length refers to the total number of items the company carries within its product lines. Pepsico typically carries many brands within each line. For example, it sells pepsi, Aquafina Starbucks (Partnership) Lipton (Partnership) WIDE WIDTH, AVERAGE DEPTH The product lines are defined in terms of academic departments. The depth of each line is shown by the number of different product items-course offerings-offered within each product line. (The examples represent only a partial listing of what a real university would offer.) The state university has made the strategic decision to offer a diverse market mix. Because the university has numerous academic departments, it can appeal to a large cross-section of potential students. This university has decided to offer a wide product line (academic departments), but the depth of each department (course offerings) is only average. In order to see the difference in product mix, product line, and products, consider a smaller college that focuses on the sciences represented in Table 2. This college has decided to concentrate its resources in a few departments. CONCLUSION:- PEPSICOS PRODUCT LINE IS MORE DEVELOPED THEN PRODUCT MIX. PEPSICO PRODUCT DEVELOPMENT ALSO DEVELOPED ITS PRODUCT MIX. PEPSICO ADDED PRODUCT LINE DEPTH IS MORE THEN PRODUCT MIX WIDTH BECAUSE PEPSICO USE LIMITES OF DIFFERENT PRODUCT ITS INCREASE HAS PRODUCT LINE DEPTH. FOR INCREASING PRODUCT MIX. REFERANCE: http://pgdba.blogspot.com/2008/05/product-mix-product-line.html http://www.google.co.in/search?hl=enq=+PRODUCT+MIX+RELATE+TO+PRODUCT+LINEbtnG=Searchmeta=aq=ooq= http://www.google.co.in/search?hl=ensource=hpq=wikipediabtnG=Google+Searchmeta=aq=0oq=wi Assel, Henry. (1985). Marketing Management Strategy and Action. Boston: Kent Publishing Company. Bernhardt, Kenneth L., and Kinnear, Thomas C. (1983). Principles of Marketing. Scott, Foresman and Company. Dickson, Peter R. (1994). Marketing Management. Harcourt Brace College Publishers. Kotler, Philip (1980). Principles of Marketing. NJ: Prentice-Hall. Myers, James H. (1986). Marketing. McGraw-Hill. Schewe, Charles D., and Smith, Reuben M. (1983). Marketing Concepts and Applications. McGraw-Hill.

Culture Essay -- Sociology, Hofstede

Hofstede (1997) defined culture as the â€Å"collective programming of the mind that distinguishes the members of one group or category of people from others† (p. 6). He referred to mental programming in order to explain patterns of thinking, feeling, and acting. Cultural manifestation is identified as symbols, heroes, rituals, and values as a learned programming that is dependent on a social environment. Values represented the deepest manifestations of culture and are considered culture’s building blocks (Hofstede, 1980). One well-known paradigm Hofstede introduced is called cultural dimensions that include four independent cultural dimensions: power distance, individualism/collectivism, masculinity/femininity, and uncertainty avoidance. After further research, he developed the fifth dimension known as long-term/short-term orientation (Hofstede, 2001). The following section will discuss five of the dimensions to identify the cultural differences between the United States, India, and Thailand. Power Distance The power distance index â€Å"is the extent to which the less powerful members of organizations and institutions accept and expect that power is distributed unequally† (Itim International, 2009). It is a fundamental structure endorsed by the societies’ followers and leaders in areas such as social status, wealth, and sources of power. A high power distance society embraces people with power. Powerful people are expected to have privileges, openly show their status and wealth, and are perceived to be good. On the other hand, a low power distance society embraces uniformity and minimizes inequalities. Those who hold more power in these societies attempt to look less powerful than they are (Albers-Miller & Gelb, 1996). Hofstede’... ...tinuous, ANOVA is the most appropriate method of analysis. Research Question The research question proposed there would be differences in levels of organizational dissent between India, Thailand, and the U.S. The ANOVA revealed significant differences in levels of dissent between the three groups. The means and standard deviations are displayed in Table 2. Overall, Americans are the most likely to express articulated dissent, with Thais being the less least likely: F(4, 1446) = 5.10, ï  ¨2 = .01, p Discussion The results revealed significant differences between Americans, Indians and Thais regarding the expression of dissent.

Robinson Crusoe :: essays research papers

By definition, a savage is an uncivilized person. Friday would not fit this description because he was civilized. He was a product of the civilization that surrounded him where he came from. His appearance, behaviors, and beliefs were that of all the others in what might be called his tribe. The simple fact that he had religious beliefs is evidence of him being somewhat civilized. A savage can also be thought of as anyone or anything not European. Clearly Friday was not European, yet his features were not consistent with what would normally be considered "savage". He is described as having "a very good Countenance, not a fierce and surly Aspect†¦", "he had all the Sweetness and Softness of an European in his Countenance too†¦", "His Hair was long and black, not curl’d like Wool†¦", "The Colour of his Skin was not quite black, but very tawny; and yet not of an ugly yellow nauseous tawny, as the Brasilians, and Virginians, and other Natives of America are†¦", and "his Nose small, not flat like the Negroes, a very good mouth, thin Lips, and his fine Teeth well set, and white as Ivory" (Defoe 205). When the two characters meet, Friday approaches Robinson Crusoe in a very sedate manner, Friday is terrified yet he does not lash out at Robinson Crusoe. He does not seem wild, ferocious or barbaric in any way. He uses sign language at first to communicate, which indicates knowledge of some sort of primitive language. He is quick to learn Robinson Crusoe’s language and is eager to learn more while Robinson Crusoe stays clear of learning Friday’s language. It is apparent that Friday has religious or spiritual beliefs right from the beginning. When Robinson Crusoe saves Friday from the savages that brought him to the island to devour him, Friday is extremely grateful and he offers himself as an eternal servant to Robinson Crusoe. "At last he lays his Head flat upon the Ground, close to my Foot, and sets my other Foot upon hi shead, as he had done before; after this made all the Signs to me of Subjection, Servitude, and Submission imaginable, to let me know, how he would serve me as long as he liv’d†¦" (Defoe 206). After it became evident that Friday was not a threat of any sort, Robinson Crusoe was grateful for his presence. Friday would become a valuable asset for the daily activities of Robinson Crusoe’s habitation.

President Reagans Strategic Defense Initiative: In Relation With the Soviet :: Nuclear War

"For the first time humankind has the power to destroy itself." 1 The nuclear age has changed the world, for the good and the bad. Though the bad, is far greater than the good. We sometimes ponder to our selves, "what would happen if we were forced in to a nuclear war ware their are now winners." The way life would be after such an incident would change life as we know it drastically. In the event of a nuclear war with the Soviets we would have lost approximately one hundred and fifty million American lives. 2 The planet would be destroyed to the extent that even thoughts who survived would have no place to live. No Government, or persons, can win a nuclear war and as long as their are nuclear missiles of mass destruction there will always be the risk of someone using them. Once the first missile is unleashed their is no telling were it would stop. Our dealings with the former Soviet Union was based on the French word, detente, that the Russians had defined as a freedom to purchase subversion, aggression and expansionism any were in the world. 3 The soviets have been, up until 1990, the U.S's defacto enemies. There goal was too destroy democracy and imposing communism. 4 This is way it was though to be inevitable for a nuclear war with the soviets. "The dream of a non nuclear world is a great and notable one, how ever for the foreseeable future it is unattainable in actuality and unwise in theory." 5 Because of this harsh the United States is left with a problem; How can we beet this so called inevitability? The answer is: space based defense weapons. The program, brought forth by the Reagan administration, was called the strategic defense Initiative, and some called "Star Wars." 6 Reagan's strategic defense initiative, created in the 80's, was an acceptable for the U.S; it worked to convince the Soviets not only to reduce there nuclear arsenal but to halt any chance for a nuclear attack by the Soviets. " What is the worth of our society as we know it? Right now we hold an entire population hostage." 7 Ever since the 1960's our main defense against the soviets has been the MAD policy, Mutual Assured Destruction. Both the United States and the Soviet Union had enough nuclear weapons at their disposal so that if one fired at the other the one that was being fired at would fire it's missiles at the other too. In other words, they would share the same fate.

Dansk Minox Case Study Essay

Introduction My name is Kevin Chen and I am a senior consultant of the Boston Consulting firm. Per the request of the A/S Dansk Minox, a food products manufacturer, I am preparing this analysis to identify the existing problems within the business of A/S Dansk Minox and provide possible recommendations. As a consultant, I will present the analysis without bias and for the best benefits of A/S Dansk Minox. In the following analysis, I am going to answer the following question: Should A/S Dansk Minox bring the new product, complete meal, to the market?Company backgroundThis case is set in Denmark in 1967 when the â€Å"boom† in consumer food products was just beginning more working mothers, more disposable income, more choices in convenience food products. A/S Dansk Minox, a company in Denmark, specializes in manufacturing a variety of vacuum-packed meat and other products. DM has about 30 products and has a great position and brand in the market. A/S Dansk Minox provides the vacuum packed products and consumers combine the vacuum packed packages along with the homemade salad for their meal. Through consumer research, A/S Dansk Minox recently identifies that there is a huge market potential for vacuum packed complete meals. The meal contains a standard â€Å"sliced pork in gravy†, the product that A/S Dansk Minox is making, with 550 grams of red cabbage salad. Vacuum PackingVacuum Packing is a storage method that preserves variety of food. For example, pork, beef or vegetables. If properly refrigerated or frozen, vacuum packaging works well in keeping the food fresh for longer periods. The plastic bags are usually used to vacuum packaged. The air is removed creating a vacuum in the bag and the food is left in the bag. In order to maintain vacuum, the bag is sealed. By the researches from Fante’s Kitchen Wares Shop, there are a lot of benefits for vacuum packing:1. Longer storage life of foods. According to researches, foods maintain their freshness and flavor 3-5 times longer than with conventional storage methods, because they don’t come in contact with oxygen. Due to the elimination of air to absorb the moisture from the food, vacuum packing prevents dry out of moist foods,Because bacteria mold and yeast cannot grow in a environment without oxygen, foods maintain their original appearance. Insect infestation is eliminated because there’s no oxygen coming in the bag. The production process of vacuum-packed products can be illustrated by the flow chart 1) attached in appendix. Business environment:The current business environment that A/S Dansk Minox operates in can be analyzed as follows. Threat of New Entrants and Barriers to EntryAs the customer research done by A/S Dansk Minox revealed, there is still market opportunity for the vacuum packed products. In order to produce vacuum packed products, for example pork, vegetables, it is necessary for companies to purchase the production equipments for the procedure of vacuum packing, meat cutting, sorting and packaging. It is crucial to purchase the machines that reduce production time and cost, increase efficiency. Therefore, in order to enter into this market, the initial capital investment in purchasing equipment could be substantial and it creates barriers to entry. However, the equipments are relatively easy to operate, so the training cost and time to the workers could be minimal. Moreover, the food product manufacturing industry is not technology intensive and the equipment could be purchased in many distributors, this factor in turn makes the new entry easier. Also, once the initial machines purchased, it is relatively easy to introduce new product lines. Intensity of Rivalry Among CompetitorsThere are a number of vacuum-packed cooked products manufacturers also in the business. Certain competitors of A/S Dansk Minox are expanding aggressively and had already introduce the red  cabbage salad in vaccum-packed, canned or frozen form. There is low differentiation among competitors and price is the key factor in this particular industry. Due to the high initial investment, the potential exit barriers could be high in this diverse competitive industry. Product SubstitutesFor this particular product of vacuum-packed red cabbage salad, the Danish housewives very often make it on their own. Therefore, the family could choose make the salad or buy it from A/S Dansk Minox. The switching costs are fairly low and the family could have a choice of buying the products from other manufacturers if the price and quality match their standard. In term of food storing methods, the red cabbage salad could be in the canned or frozen form as well. They are the substitutes depend on the family’s preference and evaluation of price and quality. SuppliersThe suppliers of A/S Dansk Minox are the vendors that provide raw material of pork, cabbage and other possible material for the process of packaging. Since pork and cabbage are consumption goods, the price is affected by the demand and supply of the material. Luckily for A/S Dansk Minox, the suppliers will not have huge bargaining power since the material of pork and cabbage is wildly available in the market and the supply chain is considered to be relatively stable. BuyersSince the pork and salad are very popular food in Denmark, so the potential buyers of the product could be anyone in the country. Since people now have more disposable income to spend on food products, also the vacuum-packed products like pork and cabbage are wildly considered as more convenient products,More specifically, the women in the work force, working mothers, represent the increasing portion of the buyers. Since this salad is quite time-consuming to prepare at home, the working mother prefer to purchase pre-prepared vacuum-packed products. The complete meal products are the perfect products for them. Company Strategy:The strategy of the A/S Dansk Minox is Cost leader. A/S  Dansk Minox is operating in a large market and the potential customers could be any family in the country. The demand of vacuum packed product by is highly elastic, which means the demand of the products are highly influenced by the price. In order to maintain a competitive price and compete with the competitors, A/S Dansk Minox produces the products massively. Strength:Biggest strength of the organization is the brand loyalty that already exists. Having 30 products in the market, A/S Dansk Minox is wildly recognized by the consumers and is a trusted name. Once the new products introduced, it could enjoy the benefits of being a line of the company. Opportunity:By conducting a consumer research, A/S Dansk Minox recently identifies that there is a huge opportunity for vacuum packed complete meals, even the competitors already introduce the ready-made red cabbage salad to the market. The opportunity came from the facts that the disposable income of people increases, resulting in more spending on food products. More and more people prefer convenient food to making it by themselves. In addition, the ready-made combo of â€Å"complete meal† is especially to working mothers, who want to reduce their time on the time-consuming salad dish. The percentage of working mother in the work force is expecting to increase in the future, reflecting the great opportunity of introducing the new complete set product. The major problem that A/S Dansk Minox facing now is: Should A/S Dansk Minox bring the new product, complete meal, to the market? If yes, then how much the unit price should be?The price is uncertain due to the cost allocation problem raise by the new product, leading to long discussions between the marketing and finance departments. Company identifies the cost driver as ‘per kilogram’ of material and the new product price at D.Cr 8.20 is proposed by finance department. Marketing department suggests that the cost driver ignores the price of cabbage is way cheaper than pork, however allocating a similar overhead cost. Hence they proposed a price of D.Cr 6.85 for the combo pack. In order to find the solution for the problem above, I will examine the  following three alternatives:Summary of alternativesABCStatus Quo: Not introduce the â€Å"complete meal product†; abandon the new projectIntroduce the â€Å"complete meal product† at a consumer price of D.Cr. 6.85Introduce the â€Å"complete meal product† at a consumer price of D.Cr. 8.20Alternative A: Status QuoAlternative A is to abandon the new project of New Pack – not to introduce the â€Å"complete meal product†. As the new product will not be introduced, it will generate no additional profit to the company, i.e. the profit in 1966 will be the net profit without the introduction of the new product. Consequently, the pricing arguments between the marketing and finance departments of the Danish company will no longer exist. In addition, since the new product is not introduced into the market, the customers of the standard pack will stay with the products. Accordingly, th e sales of the old product will continue to rise in response to the increase in the market demand. Alternative A: Not introduce the â€Å"complete meal product† New PackSales:0Total variable costs0Allocated fixed costs0Profit0Alternative B: Introduce at a consumer price of D.Cr. 6.85Since there was spare capacity available for the production of the new â€Å"complete meal† product, the total amount of the fixed costs will not change due to the proposed production of the new product. Also because these fixed expenses are costs that have already been incurred and that cannot be recovered, they are considered as sunk costs. In business decision-making such as the decision to add or drop a product or service, only incremental costs (variable costs) are relevant to a decision. Therefore, the full costing method (the standard cost accounting) – the attempt to allocate the company’s fixed costs to the different products produced during a certain period of time, is not appropriate for this type of management decision making. The proper approach to support decision making to improve a company’s profitability is a contribution analysis:Revenue – Variable Costs = Contribution Margin per unit(Contribution Margin per unit x total units produced) – Total Fixed Costs = Incremental Profit/LossAs a result, the company’s profit in 1966 will be increased by $99,450 (See Table 1 for detail) if the new product is introduced at a consumer price of D.Cr. 6.85. Compared to Alternative A, A/S Dansk Minox is better off by the increase of $99,450 in profit. In the event that the company is not capable to produce 85 tons of new products, the profit increased above will not be achieved. From the table shown below, in order to achieve the profit by selling 30 tons new products at D. Cr 8.20, we need to at least sell 52 tons of new product at D. Cr 6.85. Contribution Margin for a consumer price of D.Cr. 6.85 x Minimum sales volume= incremental profit for introducing the product at a consumer price of D.Cr. 8.201.17X = 60,900 *X = 52,051* see alternative C for detailLong term decisionHowever, the contribution analysis is primarily useful for short-term decision-making. For the long-term purpose, the company still needs the full costing analysis to calculate the profit of each product. Within company’s capacity, the production Fixed Expense for the new â€Å"complete meal† will be the same as existing products as D.Cr. 0.54 per kilo. All other overhead will be the same as the existing product as well. In the event of exceed capacity, need to allocate additional Production Fixed Expenses. in order to get the correct number of profitability, A/S Dansk Minox needs to find an appropriate cost driver to allocate the production fixed expenses. As indicated by the marketing department, the total sales quantity (expressed in kilograms) may not be a proper way to allocate the fixed costs. A/S Dansk Minox could consider using the selling price of product as the allocation basis, since the consumer price is more relevant to the fixed overhead and better matching expense with profit. Therefore, from the following table, we proportional apply the Production Fixed Expense:new packStd.Pack6.854.85X0.54X=0.76Therefore, in the long run, 0.76 production fixed expense should be allocated to 1 Kg of â€Å"complete meal†. Please note that we assume selling price at D.Cr. 6.85. In the case of retail selling price as D.Cr. 6.85 and with an allocation of D.Cr. 1.20 for production fixed expenses, the total unit cost will be D.Cr. 5.22. Alternative C: Introduce at a consumer price of D.Cr. 8.20In spite of the marketing department’s arguments, company could decide to set the price at D.Cr. 8.20 so that the full fixed expense could be covered. In this case, the uncertainty of allocating fixed overhead is eliminated and the company ensure that the new product is making profit. However, the selling price is too high for the customer in turn decreases the competitiveness of the product. Therefore, the product could be sold at a lower volume than it is budgeted. In the following, we reasonably assume that the sales volume drop to 30 tons when the price is at D.Cr. 8.20. Please see table 2 at appendix for detail. The profit in 1966 will be increased by $60,900. Compared to Alternative A, A/S Dansk Minox is better off by the increase of $60,900 in profit. ConclusionsIn order to better evaluate and compare all the qualitative and quantitative alternatives we analyzed above, we need to take into consideration of certain key decision-making criteria:1.Improve profitability (measured by contribution analysis, short-term decision making)Increase profitability and improve shareholder equity is the primary goal of a company. By improving profit, the company’s cash flow is possibly increased, so that company’s ability of meeting liability is enhanced. In the event of possible investing opportunity arises, the company will be financially flexible enough to take it. 2.Consistent with the corporate strategyThe alternative we take should be consistent with the strategy of the company, so that the action will be towards the company goal and will be sustainable. 3.Lost of customers by the Standard PackTo better evaluate the alternatives, some important qualitative factors should be considered, potential lost of customer by standard pack resulting from the introduction of the new product is one of them. 4.Within capabilityAre the alternatives attainable? Or they are out of the capacity of the company and will not be able to achieve?The following table shows how we compare the different alternatives by applying these criteria:ABCStatus Quo: Not introduce the â€Å"complete meal product†; abandon  the new projectIntroduce the â€Å"complete meal product† at a consumer price of D.Cr. 6.85Introduce the â€Å"complete meal product† at a consumer price of D.Cr. 8.20Improve profitability using contribution analysis (short-term decision making) NoAssuming 85 tons of new products are sold at price of D.Cr 6.85, so the profibility will be improved by D.Cr. 99,450Assuming 30 tons of new products are sold at price of D.Cr 8.20, so the profibility will be improved by D.Cr. 60,900. Consistent with strategyN/AThe company’s strategy is cost leader, the price of D.Cr.6.85 is consistent with the company’s strategy and increase the competitiveness of the company.The company’s strategy is cost leader. the price of D.Cr.8.20 might be too high for certain customer, resulting in losing the competitiveness of the company. Lost of customers by the Standard PackNoIt is confirmed that there is still a great untapped potential for the new product so the customer will continue to buy both new and old products. Sales of standard pack will not be affected.Since there is still a great untapped potential for the new product so the customer will continue to buy both new and old products. Sales of standard pack will not be affected. Within capabilityN/AThere are spare capacity available for the company and the production will not exceed at this moment. If the new product keep increasing in the future, there is possibility of exceeding budgeted capacityThere are spare capacity available for the company and the production will not increase too much due to the high selling priceIn conclusion, by comparing the alternatives against the key decision-making criteria, alternative B, which introduces the â€Å"complete meal product† at a consumer price of D.Cr. 6.85 is the best option for A/S Dansk Minox. Since the main goal for A/S Dansk Minox is generating higher cash flow, improving profitability should be the primary criteria that we should consider in decision making. Alternative C improves profibility by D.Cr. 99,450, which is D.Cr 38,550 higher than alternative B and D.Cr 99,450 higher than alternative A. Moreover, alternative B is consistent with the company strategy. From the content that we demonstrated previously, the business strategy of the company is cost leader. A/S Dansk Minox produces the products massively in order to keep a low selling price and match with the competitors. Therefore, introducing the new product price at D.Cr. 6.85 does a better job in fitting in company’s strategy than the other alternatives. In addition, alternative B will not have huge impact to the existing products and it works within the capability of the company, comparing to other options. Recommendations A/S Dansk Minox is facing an exciting opportunity of introducing a new product line that could possibly increase the profit hugely. We highly recommend the company introduce the new â€Å"complete meal† at price of D.Cr. 6.85, also taking the following steps:1.Introduce the â€Å"complete meal† to the whole company and the public as soon as possible in order to let more people know about the new product. 2.Inform the production department and add the new product into production plan. Evaluate the difficulty of implementing the new product line. 3.Inform the marketing department. Ask for possible promotion theme and plan that could make the biggest sales impact. 4.Call retailers at each level of selling channel regarding the introduction of the new product. 5.after few months, conduct customer research in order to evaluate the success of the new product or possible commandsNot only alternative C is a solution that relatively easy to be implemented, it is also expected to generate highest cash flow to meet the company’s operating goal. By setting the price of new product at as low as D.Cr. 6.85, the demand of the product remains high and the company strategy of cost leader will be maintained. Introducing the new â€Å"complete meal† increase the competitiveness to utilize  the company’s strength and help company to survive in this highly competitive market. Appendices:Flow chart 1)Table 1Alternative B: introduce the â€Å"complete meal product† at a consumer price of D.Cr. 6.85New PackConsumer Price6.85Turnover Tax(0.76)Consumer Price Before Tax6.09Retailer’s Margin (1.31)Price to Retailer4.78Variable Costs:Material: Pork 1.67Labor: Pork 0.25Material: Cabbage 0.5Labor: Cabbage 0.25Packaging 0.26Transportation, Storage0.2Margins and Discounts to Wholesalers 0.38Sundry Variable Costs 0.1Total Variable Costs(3.61)Contribution Margin1.17Sales volume @ 85 tons 1x 85,000 kgIncremental Profit99,4501 Assume the actual sales volume of the â€Å"complete meal product† is the same as the sales budget when the â€Å"complete meal product† is introduced at a consumer price of D.Cr. 6.85. Table 2Alternative C: introduce the â€Å"complete meal product† at a consumer price of D.Cr. 8.20New PackConsumer Price8.20Turnover Tax(0.91)Consumer Price Before Tax7.29Retailer’s Margin (1.57)Price to Retailer5.72Variable Costs:Material: Pork 1.67Labor: Pork 0.25Material: Cabbage 0.5Labor: Cabbage 0.25Packaging 0.26Transportation, Storage0.2Margins and Discounts to Wholesalers 0.46Sundry Variable Costs 0.1Total Variable Costs(3.69)Contribution Margin2.03Sales volume @ 30 tons 1x 30,000 kgIncremental Profit60,9001 The actual sales volume of the â€Å"complete meal product† is 30 tons when the â€Å"complete meal product† is introduced at a consumer price of D.Cr. 8.20bibliographiesA/S Dansk Minox Gordon Shillinglaw, Columbia University ISBN 0-538-88967-5 to Accounting

Historical Report on Race Essay

A life that we thought was best for us and our kids to grow up in. We produced our own food, shelter and weapons and provided for ourselves in the most natural way possible. It wasn’t always easy though, and others seen more value out of our land and resources than us. I was forced off my land and had to adapt to the new peoples way of life. That in which they called a white society; this society created many acts in my life time in order to weaken our society such as those of the Allotment Act and the Reorganization Act (Schaefer, p. 47, 2012). People of my cultural lived on reservations, we had learned to separate ourselves and adopt our own way of life and government. Native Americans had created their own nation and it caused and has caused a lot of tension between us and the U. S. culture. As a Native American, we were all about live the traditional way of life. There was value to our land and the resources that we used and the white people wanted and did take it from us. It seemed as if we were constantly at war with the white people so that we could protect what we thought was rightfully ours. They had created an act known as the Indian Removal Act, which was passed in 1830 (Schaefer, p. 150, 2012). This opened more land for settlement and allowed people to come in and take over our reservations (Schaefer, p. 150, 2012). In 1946, Congress had created the Indian Claims Commission (Schaefer, p. 150, 2012). This was a good thing for us, or so we thought. It meant that finally our voice was going to be heard. There were three members apart of the commission, and they were given a five year deadline, but there kept getting extension after extension, until; in 1978 the whole thing was abolished (Schaefer p. 155, 2012). At times, it seemed as if maybe the government was trying to help us, that or they were trying to use us. In 1952, the BIA began programs, so that they could relocate young Native Americans to Urban areas and by 1962 they had created what was called the Employment Assistance program; also known as the EAP (Schaefer, p 157, 2012). Basically there primary goal was to relocate us by offering us better jobs opportunities that, that of the reservation could not offer. But this plan had soon backfired on them. By 1965, one-fourth to one third of the people in the EAP had returned home to their reservations (Schaefer p. 157, 2012). Today, most of our land has been taken from us and no longer exist. Native Americans themselves are not being treated as badly as we were back then, but it’s the culture and our name that continues to be insulted. Schools have such a thing as mascots, and they create names for them. They use those such as the â€Å"Braves† or â€Å"Redskins. † Those names have a meaning to the Native American culture, it tends to bring up the past for us, and though there intentions may not be that of insulting us, some of us don’t like it too much. It hasn’t always been easy for us, and at times I wanted to give up. But everything seems to turn out for the better. I’ve learned that every culture and person has their own way of living and when someone sees a greater value of that person’s living then they have to have it. Things don’t always have to be that way; people can come up with their own greater value of living. Remember, you don’t always have to have someone else’s greater value to have a greater value of your own. Make an even better living for yourself than trying to take someone else’s. I hope you learned well from this letter and I wish you the best. Your Friend! Resources: Schaefer, R. T. (2012). Racial and Ethnic Groups (13th ed. ). Retrieved from The University of Phoenix eBook Collection database.